Approach
On today's web, companies need to do more than just put up cookie-cutter "brochure" web sites. Form, function and substance are all key. That's where we come in.
- Form. Design aesthetic is the one element of a website that is most closely tied to brand image and identity. Killer design is paramount, but on the web intuitive and easy to navigate interfaces are also critical.
- Function. User submissions, commenting, ratings, and social networking are all staples of many of today's leading web destinations. Allowing your users to participate openly on your website can bring them closer to your brand, and make them feel like they're a part of larger community.
- Substance. Regularly updating your site with original, compelling content is the one sure fire way to draw visitors and to keep them coming back. We provide the tools to regularly update your site with articles, blog posts, product reviews, images, videos, podcasts and more.
Technology
For smaller sites, we build our websites using a combination of (X)HTML, CSS, Javascript and Flash. This affords a quick development cycle, lower costs and little ongoing maintenance.
For sites that require regular updates, or need a higher level of user interaction, we empower our clients with dynamic, database-driven websites built using the popular Drupal platform. Learn more about Drupal.
Consulting
We can not only help you build a compelling web site, but we can help you maximize your investment by driving people to it. Have a Facebook presence? Email marketing strategy? Considering eCommerce? Let us help.
- Marketing strategy: Search engine marketing, social networks, mailing lists.
- Site monetization: eCommerce, affiliate networks, contextual advertising, direct ad sales, subscription services.
- Other: Choosing a domain name, copyright and trademark issues, online reputation monitoring.
